Rich's Ice Cream is the number-one purveyor of novelty ice cream and "Smart Snacks in Schools" in the US. When we first met with them, they told us their website hadn't been updated since 2005 and our jaws dropped. Rich's Ice Cream has been in business over 65 years and is family owned and operated, with millions in sales . The fact that their online presence didn't represent their message was a travesty. We provided them with a full-scale, multi-faceted web revamp that was mobile optimized and included a custom Content Management System (CMS) to match their online presence with their brand's status in the marketplace. Within the first sixty days of their new website launch, Rich's web traffic increased more than 400% and their online form submissions went from 6 per week to an average of 8 per day.